L’Oréal yesterday announced the signature of a License Agreement with Proenza Schouler for the creation and development of fine fragrances.
Created in New York in 2002 by designers Jack McCollough and Lazaro Hernandez, women’s wear brand Proenza Schouler is considered “to be one of the most exciting American fashion brands of today,” said L’Oréal in a release.
Today the brand boasts ten flagship stores and over 100 points of sale in the most prestigious locations across more than twenty different countries. After having launched a first handbag collection in 2008, Proenza Schouler then signed a license agreement to produce and distribute the brand’s footwear collection in 2012.
“Jack McCollough and Lazaro Hernandez clearly belong to the very short list of today’s most aspiring US designers whose creativity will bring the perfect complement to L’Oréal Luxe’s portfolio of iconic fragrance brands,” highlights Nicolas Hieronimus, President L’Oréal Selective Divisions.
L’Oréal Luxe’s Designer Brands Fragrances portfolio includes Cacharel, Diesel, Maison Margiela and Viktor&Rolf.
