Premium Beauty News - You’re almost done! And the 100 million euro target in sales is within reach! The "production" shift was crucial!
Tim Eaves - Indeed, we can only be satisfied with this change initiated five years ago. A turnaround that now opens on a straight line where we can accelerate our development. The "manufacturing" share now represents 17% of our overall turnover and 30% if we only take into account our activity in Europe. Next year, we intend to intensify our efforts in two directions, increase production but also strengthen our foothold in Asia and on the other side of the Atlantic (North and South America).
Premium Beauty News - There seems to be a fundamental trend on the part of clients towards an increased sourcing in Europe rather than in Asia?
Tim Eaves - You are right! And this is actually one of the reasons, but not the only one, why we will pursue our industrial integration. This "come back" to Europe, as we know, is mostly due to social reasons, to costs and a desire to be consistent with this strong concept of "Time to Market". And in the make-up niche for example, there is a real acceleration of requests for delivery times with a ten week maximum time frame. Our significant advantages are that we are close to our customers, extremely flexible, multi-material and multi-technology.
Premium Beauty News - How is your activity spread today?
Tim Eaves - Our activity in the perfume sector is of around 15%, 20% in make-up and 65% for skincare. You know that perfume is a fairly new activity for us (2015), but we are very satisfied with the results, especially thanks to our presence in wood-based products which are very popular. Of course, make-up is also growing strongly and we strive to offer new developments, particularly concerning applicators. As a matter of fact, we are extremely satisfied with the merger with the Collcap Company.
