The Procter & Gamble Company announced the acquisition of Nioxin Research Laboratories, a leader in the scalp care professional haircare segment. “The acquisition is in line with P&G Beauty’s strategy of focusing on faster growing, higher margin and more asset-efficient businesses,” stated the group in release.
Leading the specialty thinning hair segment, Nioxin brands are complementary to other P&G businesses, insisted the group. Nioxin’s product line focuses on the scalp to improve the appearance of thinning hair and is distributed through salons and salon stores in more than 40 countries.
“Our goal is to further grow the Nioxin business with their current organization, brand portfolio and distribution partners,” said Kevin Otero, General Manager, P&G Professional Care, North America. P&G also said current Nioxin CEO, Brian Graham, will continue to lead the business.