With no less than seven new contracts in 2014 and both home fragrances and perfume creations, the Private Label department of the Arthes Group has achieved a two-digit growth since it was launched four years ago. It already represents 10 to 15% of the company’s turnover.
“The team gradually structured itself. It now counts four full-time employees and works in perfect synergy with the other departments,” explains François Papyle, who used to work at L’Oréal and Panini and joined the Arthes Group in October 2014 as the Sales Director.
The strong presence of the Arthes sales teams with mass distribution buyers in France and around the world makes it possible to report information on the needs expressed by brands. “This is a considerable business advantage,” François Papyle emphasizes.
The services of the Private Label department of the group are mainly turned towards export (90% of the activity), in particular to Europe and the Middle East. They started by attracting the major drugstore chains seeking affordable products developed by private labels. Decoration and textile brands are also growing more and more interested.
Significant industrial capacity
Another advantage of the Arthes Group in this sector is its production capacity of over 120,000 bottles per day, which helps meet the conditioning demand from numerous international brands. With 75 maceration tanks and 7 fully automated filling chains, the group has one of the largest perfume production plants in the south of France.
The investments that came with the group’s launching of the brand Jeanne in the French region of Provence – a cosmetics formulation laboratory was built and a conditioning workshop for toiletries and body care products opened – now make it possible for the Arthes Group to produce numerous cosmetics to complement perfumes. “Obviously, this enables us to widen our offering to new categories like skincare and body care as a Private Label, and to consider growing at the same fast pace in this sector,” François Papyle concludes.
The French company will be on the exhibitors’ list at the next PLMA’s World of Private Label show, the reference event for Private Label and mass distribution in Europe, which will be held next May 19 and 20, 2015 at the RAI Exhibition Centre in Amsterdam, Netherlands.