Soak up the scent of the gardens of Prince Charles’ estate at Highgrove in Gloucestershire. This is what Penhaligon’s is proposing with its first fragrance inspired and created by the Prince of Wales. And while the perfume house is used to taking a humorous approach with its olfactory characters that poke gentle fun at the British aristocracy, here it pays tribute to "the magnificent fragrance of Highgrove gardens in summer, when the odour of blossoming, weeping silver lime fills the air."
Named Highgrove Bouquet, this fragrance is indeed an ode to the gardens of Highgrove House, the residence of the royal family member now nicknamed "Grandpa Wales." A real floral explosion, the fragrance is characterized by scents of silver lime, geranium and lavender and seems to be already a hit on social networks.
In line with the Prince’s environmental vision, the project has been developed with the aim to replace all plastic from the secondary packaging, using 100% recycled and recyclable paper and sugar cane eco-foam, and printing with all organic ink, free of mineral oils.
The Prince’s Foundation
Exclusively available in the United Kingdom, the perfume "Highgrove Bouquet" is sold at a price of 155 pounds (around 180 US dollars or Euros) per 100 ml. Part of the proceeds from the sale will go to Prince Charles’ charity, The Prince’s Foundation.
The foundation offers education and training programmes across a broad range of disciplines, from artisanal and heritage craft skills to horticulture and engineering. These are available for all ages and backgrounds, with many programmes taking place at Highgrove itself.
This isn’t the first time Prince Charles has gone off the beaten path with unexpected product launches. Like Queen Elizabeth II, in 2020 he unveiled his own organic gin, also inspired and created from the plants of the Highgrove garden. A year earlier, it was a collection of ethical clothing that had been launched by a duo of designers with nettles harvested from Highgrove estate.