Prestige body care brand Maëlys continues its global retail expansion with a nationwide launch at Shoppers Drug Mart in Canada (Pharmaprix, in Québec), one of the country’s biggest beauty destinations.
The brand is rolling out nationwide, both in stores and online at shoppersdrugmart.ca. This announcement marks an important milestone in the brand’s retail expansion plans and will further complement Maëlys’ DTC channel. The expansion follows a significant investment from Northwest in 2021 and a first nationwide retail launch in the U.S. during the summer of last year.
"Maëlys’ global expansion is moving full speed ahead with a launch at Shoppers Drug Mart in Canada, which will round out our retailer offering across all of North America. 2022 marked a huge milestone for Maëlys with our entrance into one of the largest beauty retailers in the U.S. We are proving that the combination of a highly successful DTC channel coupled with a strategic retail partnership is a winning formula," said Rom Ginzburg, CEO of Maëlys. "With the body care boom at an all-time high and Maëlys leading the charge, we are meeting customer demand by formulating premium products for targeted parts of the body. We are excited to team up with Shoppers Drug Mart to give our customers in Canada the opportunity to shop Maëlys in-stores nationwide."
Maëlys will be part of Shoppers Drug Mart’s "Thoughtful Choices at Shoppers Drug Mart" platform, which offers a curated selection of quality, cruelty-free beauty products formulated without ingredients like parabens, phthalates, and more.