Available since August 1st on the luxury brand’s website, as well as at selected retailers, such as Selfridges and Harrods, in the U.K., the two Prada Skin and Prada Color lines have been designed from the outset to be refillable. The Prada Beauty line is developed by the L’Oréal group, under a license agreement that came into effect in January 2021.
Simultaneously, the premium label is also launching a virtual makeup try-on service (Prada Color Explorer) and a skin diagnosis device for advanced analysis of consumers’ skin (Prada Skin Decoder).
“Realized in tandem, the respective skincare and makeup collections reconcile minimalism and maximalism; sophistication and playfulness; simplicity and versatility, drawing from both heritage and technology for formulas and packaging that bring luxury and responsibility into harmonious conversation,” said Prada Beauty in a statement.
The new beauty line is positioned at the top-end, with cream and serum costing up to EUR 370 (about GBP 315 or USD 400). It takes 60 euros for the “Reveal” foundation (and 50 euros for the refill).
The new collection includes: 33 shades of "Reveal" foundation; 26 "Monochrome" matte lipsticks; six "Dimensions" eyeshadows quads inspired by classic Prada prints; three "Augmented Skin" skincare products; and ten brushes and tools.