This year, Seoul joins the collection of 10 other cities to which the Parisian perfume house pays tribute in the form of a scented candle.
As for the other candles from the Scented Cities collection, PRAD performed the decoration in their workshops located in the French Drôme region. The company’s staff achieved a matte lacquering and contour screen-printing with metallic effects.
The Seoul candle’s graphic design draws inspiration from the architecture, the rhythm of the lights and the charming atmosphere that prevails when hibiscus flowers blossom in the South Korean capital. Notes of hibiscus, jasmine and incense compose “this invitation to an evening stroll through the heart of Seoul.”
“PRAD’s team is proud of its continued partnership with Diptyque by providing the decoration of this unique collection which honours outstanding cities,” the company said in statement.
PRAD is a French and independent company, specializing in the decoration of recyclable glass and aluminium containers using technologies — such as liquid metallization, lacquering, laser finishing, silk screening, pad printing and hot stamping –that, when combined or used individually, allow a wide range of renderings, shades, colour and material effects, and an extreme precision of patterns.
Founded 50 years ago, PRAD is headed by Bruno Pierrain, CEO and owner since 2016. Located in La Roche-de-Glun, one hour south of Lyon, France, the company serves brands such as Chanel, Coach, Lalique, Parfums de Marly and many other prestigious names.
In 2022, the company was rated Gold by Ecovadis.