Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Packaging & design

Porex launches high-efficiency reservoir for makeup formulations

At the Cosmopack tradeshow in Bologna, Italy, Porex has presented a new technology allowing consumers to maximize liquid makeup use to the last drop.

Designed for liquid-based makeup products like eyeliners, lip liners and lip stains, Porex’s new high-efficiency reservoir offers an optimal wicking of liquid formulations and a more uniform flow and consistent, precise application with every use.

Thanks to a unique porous structure, with a double capillarity, allows liquid formula to dispense evenly and to provide consumers with 5-10% greater formula extraction. This improved restitution rate allows manufacturers to prolong their product life or reduce their formula fill volume.

Actually, with traditional reservoirs, up to 30 percent of an eye or lip liner formula can remain in the pen or the tube.

Our proprietary design allows for consumers to consistently extract the exact amount of formula they want, when they want it, adding reliability and convenience to a highly personal activity and saving valuable liquid formula,” said Rusty Martin, global strategic marketing director for Porex. “Through this design, our new high-efficiency reservoir enables brands to deliver a product that provides optimal performance and precise formula application, while also having a positive impact on the environment.

Made with 100 percent fiber-to-film sealed wraps, Porex eye and lip liner reservoirs combine customizable porous structures with specially designed fiber blends to be compatible with a wide range of formulas.

Last year, Porex already presented an innovative technology addressing restitution and dosage issues of cushion compacts. The Fiber Cushion latex-free, hypoallergenic, super-soft and patented foams work with all types of makeup, skin care, and fragrance formulas and provide a touch-driven response that prevents leakage and product waste. They were designed exclusively for skin contact are ideal for a wide variety of cosmetic and personal care products.


© 2019 - Premium Beauty News -
latest news

The 2020 edition of MakeUp in Paris replaced by a virtual platform

The French government’s decision to ban all gatherings of more than 100 people until this summer put an end to the last has finally put an end to the last hopes of the organizers of MakeUp in Paris. The B2B event, which was originally scheduled on 18-19 June 2020 at the Carrousel du Louvre, will finally be replaced by a virtual...

read more
job opportunities
Experts’ views
China cosmetic regulatory framework to be overhauled

China cosmetic regulatory framework to be overhauled

Currently, in China, the fundamental regulation guiding the cosmetic sector is the outdated Cosmetics Hygiene Supervision Regulations (CHSR), which has been implemented for 30 years and only subtle refinements were made during the period. Since 2013 China has been in the process of amending the overarching regulation and renamed it...

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies