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Packaging & design

Porex launches high-efficiency reservoir for makeup formulations

At the Cosmopack tradeshow in Bologna, Italy, Porex has presented a new technology allowing consumers to maximize liquid makeup use to the last drop.

Designed for liquid-based makeup products like eyeliners, lip liners and lip stains, Porex’s new high-efficiency reservoir offers an optimal wicking of liquid formulations and a more uniform flow and consistent, precise application with every use.

Thanks to a unique porous structure, with a double capillarity, allows liquid formula to dispense evenly and to provide consumers with 5-10% greater formula extraction. This improved restitution rate allows manufacturers to prolong their product life or reduce their formula fill volume.

Actually, with traditional reservoirs, up to 30 percent of an eye or lip liner formula can remain in the pen or the tube.

Our proprietary design allows for consumers to consistently extract the exact amount of formula they want, when they want it, adding reliability and convenience to a highly personal activity and saving valuable liquid formula,” said Rusty Martin, global strategic marketing director for Porex. “Through this design, our new high-efficiency reservoir enables brands to deliver a product that provides optimal performance and precise formula application, while also having a positive impact on the environment.

Made with 100 percent fiber-to-film sealed wraps, Porex eye and lip liner reservoirs combine customizable porous structures with specially designed fiber blends to be compatible with a wide range of formulas.

Last year, Porex already presented an innovative technology addressing restitution and dosage issues of cushion compacts. The Fiber Cushion latex-free, hypoallergenic, super-soft and patented foams work with all types of makeup, skin care, and fragrance formulas and provide a touch-driven response that prevents leakage and product waste. They were designed exclusively for skin contact are ideal for a wide variety of cosmetic and personal care products.

V.G.

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