Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Ponzini: a specialist in mascara brushes!

Founded 150 years ago, still family owned (5th generation) and “A” strong specialty: the manufacture of brushes (tooth brushes but mostly...mascaras brushes), the Italian company Ponzini is one of the companies that makes up the SMEs’ fabric which continues to make the strength of the Italian economy. Three plants for a total turnover in 2012 of 36 million euros, the company consistently produces each year about 86 million toothbrushes and 170 million mascara brushes. Background...

Lorenzo Bistoletti

Lorenzo Bistoletti

An original story of this company based in Milan area that began one day in 1862 with the manufacture of carriages and “equipments” for horses. And in those “equipments” were obviously some brushes. This activity will finally be chosen and developed by the descendants of the company founder in the middle of the 20th century. Hair brushes, tooth brushes, the first small brushes on the market to apply mascaras...

The story gathers momentum in the 1950s. Not that simple, a mascara brush! And even more complicated to manufacture at high speeds. A true know-how that will manage to cleverly develop leaders at Ponzini by designing their own assembly and cutting machines. A result, a speciality that draws the attention of industry players who foresee the fantastic boom of this make-up accessory, today the indispensable tool to feminine beauty. L’Oréal is one of them. “And who is still widely today,” says Lorenzo Bistoletti, Special Project Manager.

Two additional lines in 2013

To note that in 1997 managers at Ponzini decided to separate the two activities for the manufacturing of mascara brushes and tooth brushes. The first activity settles in Misinto in a 6,600m² building, the second stays in Lazzate. “Very quickly there was high demand from this growing market,” says Bistoletti. A market demand which has never stopped gaining in sophistication over the years. “We are now asked very high tech developments with hybrid mascaras and with more and more original shapes, often combining very different fibres from one another or combining fibres and injected plastic parts.” In 2007, the Italian firm decided to invest in a production plant in China.

We thought for some time that injected brushes were going to conquer a significant market share, says Bistoletti, but eventually the traditional fibre brush remained the mainstay of mascaras, even if the development and production of injected mascara brushes will continue thanks to innovation.

The success of traditional brushes certainly owes a lot to the skill of mechanical specialists at Ponzini who, with the help of their “home-made” machines succeed in assembling, using a automatic process, fibres, textures and shapes of different sizes at impressive rates. A true work of art. “And believe me, say Lorenzo Bistoletti, there is still a lot to develop and discover.

Given the market growth, leaders plan to invest in two new lines this year.

Jean-Yves Bourgeois

© 2013 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies