To extend the brand experience beyond the point of sale, Prada Beauty developed an exclusive retail activation centered on sampling machines that reveal a curated selection of gifts created specifically for the occasion.
PM Studio oversaw the design and production of bespoke vanity cases and pouches, managing every stage of development. Crafted from recycled and eco-sourced materials, they were meticulously produced to align with the brand’s aesthetic standards.
“Distributed within the sampling machines, these objects embody the convergence of retail innovation, product desirability, and craftsmanship, illustrating PM Studio’s expertise in creating bespoke experiences for luxury brands,” the company said in a press release.
Since its creation in 2018, RC Group’s gift and packaging subsidiary has established itself as a major player in the design of promotional items and premium packaging. Headed by Patricia Stranik, PM Studio has won over the leading brands in the beauty and luxury sectors with its ethical values, its environmental commitment, and its innovative approach to design, which increasingly relies on artificial intelligence.
