At MakeUp in Paris – which took place on June 14-15, 2023 at the Carrousel du Louvre – Pibiplast presented the output of PibiLab, the company’s in-house innovation laboratory, including the second opus of their Make Up Your Mood full service collection created in partnership with formulators for a reduced time-to-market.
Full service make-up collection
Hot on the heels of a first opus which was fully dedicated to mascara, the second release of the Make Up Your Mood collection features solutions for eyelashes and lips:
Daring, a volume mascara with an innovative mixed fiber brush. The combination of different fibers results in immediate volume and a fanned-out effect on the lashes. The brush is paired with Pibiplast Porto Cervo mono-material PP package, embellished with a shiny “nacre” finish.
Daring Waterproof, a water resistant version presented in a mono rPET packaging, with degradé finish decoration in shades of blue.
Flexy, a lip&cheek make-up solution with an innovative geometric shaped flocked applicator: a versatile solution to accurately apply lip and face products.
Glam & Shiny, a duo product combining a matte liquid lipstick and transparent topcoat for a long-lasting effect.
The collection highlights Pibiplast’s existing synergies with formulators, thus allowing brands to significantly reduce development and launch times of new cosmetic products.
A new “duo mascara” concept
Freshly coming out from PibiLab, Duality is a mascara packaging made up of one single bottle, with two different caps and applicators. With only one formula, two different performances are ensured by the different applicators.
Plastic mascara brushes
The company also displayed its new Smooth Lashes collection, a selection of the most recent launches of plastic mascara brushes. The collection features innovative shapes for increased performance and buildable volume on the lashes, paired with a mono material bottle.
At MakeUp in Paris, Pibiplast also showcased Due, an innovative mascara solution, which was launched at Cosmoprof Worldwide Bologna in March. Selected among the finalists of the IT Awards in the packaging category, this smart proposal is made only of two pieces, instead of the usual five, to minimize the impact on the environment. The monomaterial pack in PP consists of a bottle with embedded wiper and a one-piece cap with rod and brush (bio-based fibres are also available).