The North American brand that to combines Artificial Intelligence (AI) and big data to formulate and market personalized skincare products has announced its expansion into the European Union and the United Kingdom. This is Proven’s first foray in international markets since it launched in Canada in July 2021.

Since its founding in 2017 and launch in 2019 of its first new product, Proven Skincare has grown rapidly and now claims to be the leading skincare personalization brand around the world.

The company has received the 2018 MIT Artificial Intelligence Technology Award, and was awarded Best Use of Technology at the 2022 Glossy Beauty Awards for its proprietary Skin Genome Project. With already five products in its portfolio, Proven Skincare achieved more than UDS 30 million in revenue in three years.

Specific environmental data for Europe

In order to provide personalized skincare to customers across the European Union and the United Kingdom, the Proven team gathered extensive environmental data about the region and has incorporate it into its patented AI technology.

I am incredibly proud to bring Proven’s personalized, data and AI-backed products to the people of the European Union and the United Kingdom,” said Proven co-founder and CEO Ming S. Zhao.

Proven Skincare products are formulated using an algorithm that uses data compiled in a company-developed database, the Skin Genome Project, that takes the following data into account:

- The effectiveness of over 20,238 skincare ingredients.
- Information about over 100,000 individual products (luxury, prescription, generic, etc.).
- Over 20 million testimonials from real people.
- Over 4,000 scientific publications.
- The water hardness, humidity level, and UV index where consumers live.

Proven Skincare currently offers five products personalized to customers’ unique needs and that have only been available in the United States and Canada until this expansion. The products include: a Cleaner, Personalized Day Moisturizer, a Night Cream, a Day Eye Cream, and a Night Eye Cream.

The products can be ordered on the brand’s website, after having answered a detailed questionnaire.