The UK based contract manufacturer of cosmetic and personal care formulations has launched a new platform dedicated to the fast-track turnkey creation of innovative products.
Dubbed Pelham Matrix, the new tool offers ready-to-market formulations created to help brands — big and small — to stay agile in their product launches. To create the new ranges, Pelham uses Mintel data, feedback from their customers, insights, and trends from innovative beauty markets such as Korea and the USA and their own technical team’s knowledge.
Low MOQs and short time-to-market
Pelham saw an opportunity to provide a solution that allows brands to explore and test the market with “innovative and on-trend products”, available with low MOQs starting at 1000 units.
As all products are pretested for stability and safety, and are formulated to the “Clean At Sephora” guidelines and are compliant to many worldwide markets, Pelham says brands can expect delivery in just 8 weeks from artwork signoff, instead of the usual 12 months.
As far compatibility is concerned, the ranges are tested in a series of packaging options.
“We know how hard it is for brands to react to trends and offer continuous innovation. With large MOQs, lengthy testing timelines and large investment, this often results in brands missing the opportunity completely or by the time products are ready, the market has moved on,” says Oliver Felstead, Founder of Pelham.
“Trends come and go quicker than ever, and it’s difficult to distinguish between a trend and a fad, speed is key to taking ’early adopter’ margin before the market becomes saturated and margins are squeezed. We want to give our customers the ability to test and learn to find out what works best for their brand and audience; giving them the opportunity to develop bespoke formulations with the learnings once they have proven concept,” he adds.
Pelham Matrix will be dropping new ranges every 2-3 months in multiple product categories across health and beauty based on market trends and innovation, with over 200 products planned for 2023 alone.
The first drop, launched on the 1st March, is a range of SPF skincare formulations, all fully tested and ready to go.
“We are known as the Indie brand manufacturer, we seek out challenging briefs which allow us to create ‘newness’. Now we’re writing briefs to challenge ourselves so we can showcase our creativity to stand head and shoulders above the competition,” highlights Oliver.