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World class news for the beauty and cosmetics industries

Peclers Paris

Exoticism(s)

Exoticism(s)

In order to fight a gloomy context it becomes ever so urgent
to escape the everyday and break-free. Artists and designers
rekindle with...

Elemental and essential

Elemental and essential

Today, consumers demonstrate a growing fascination for an original, mythical Nature. They expect to rediscover powerful essentials,...

Neo female archetypes

Neo female archetypes

The influence of Asia and the creativity of emerging countries, women’s financial empowerment and increasing access to education are...

Lively beauty

Lively beauty

The global fascination with aesthetic perfection and the omnipresence of youth-obsession are gradually being challenged by a more...

latest news

Peclers Paris

Trends agency

Since 1970, Peclers Paris advises some of the most successful companies in France, and the world, in the process of defining and implementing strategies in terms of branding, style, innovation and product development.

Peclers Paris’ consulting services and prospective trend forecasting are present worldwide thanks to our subsidiaries in New York, Los Angeles, Munich and Shanghai, and a network of 15 exclusive agents, each located in a different capital.

Peclers Paris is WPP company.

The agency website:
www.peclersparis.com

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Ayuredi, from an ayurvedic plant to a holistic anti-ageing active ingredient

Ayuredi, from an ayurvedic plant to a holistic anti-ageing active ingredient

Two innovative minerals for make-up powders

Two innovative minerals for make-up powders

FOCUS

MakeUp in Paris is postponed to October 20-21, 2021

MakeUp in Paris is postponed to October 20-21, 2021

Due to the sanitary situation in Europe, the organizers of MakeUp in Paris have decided to postpone the trade show...

America wakes up!

America wakes up!

American consumer confidence has reached its highest point since the beginning of the pandemic : 109,7 points in March 2021, compared...

Ayuredi, from an ayurvedic plant to a holistic anti-ageing active...

Ayuredi, from an ayurvedic plant to a holistic anti-ageing active ingredient

Holy basil (Ocimum Sanctum), aka Tulsi in Hindi language, is a very well-known plant from the Ayurvedic medicine. As its name implies,...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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