Premium Beauty News - How does this new edition of Paris Packaging promise to be exceptional?

Josh Brooks - First, this will be our largest edition to date. ADF for the aerosol and dispensing market, PCD for the beauty and personal care sector, PLD for the premium drinks market and Packaging Première for the luxury market will host a record number of over 650 exhibitors.

It is a privilege for us to be trusted by the world’s top packaging suppliers, as well as many new participants, to create the forum that defines packaging in the year to come. This also requires us to live up to their expectations and those of the brands. This is why we have reshuffled several of the show features to provide exhibitors and visitors with the best experience yet!

To plan their visit and navigate easily on the show floor, participants will be able to use our brand new app specially designed for the 2024 edition. The app includes GPS technology, and an AI-powered tool that recommends relevant exhibitors and events based on visitors’ preferences. The app will also feature a full list of talks, debates, and other forums that visitors can take in at the show across an overhauled line-up of conference theatres.

The theatres have been revamped too and now focus on packaging themes across markets!

Other updates to the event include more power points in the VIP and Chill Lounge areas that enable visitors to work and network more effectively at the show, as well as boosted seating capacity, and improved signage to make show navigation easier. The new additions come alongside established favourites of the Paris Packaging Week show floor, including lounge areas, champagne and cocktail bars, award galleries, and some of the biggest and most exciting names from the world of beauty, luxury, premium drinks, and aerosols.

Premium Beauty News - You mentioned a new organization of theatres. What will be the highlights of the conference program this year?

Christelle Anya - By opting for an organization focused on major packaging issues, we chose to amplify the synergies between markets and the possibility of cross-fertilization, which is the core of the Paris Packaging Weekexperience.

Each of the four conference rooms will therefore be dedicated to a specific issue. The Circular Economy Stage will cover the key innovations and regulations around packaging sustainability. The Future Innovation Forum will focus on future opportunities in packaging design, materials, formats and new innovation strategies. The Global Aerosol & Dispensing Forum will bring together the key opinion leaders, regulators and innovators in the aerosol and dispensing market. Eventually, the Pentawards Design Stage, will cover the key new design and consumer trends.

More than 100 expert speakers will take part in a wide variety of talks, awards, and debates, including representatives from AmorePacific Europe, LVMH, Yves Rocher, Rémy Martin, Moët Hennessy, and L’Oréal, among others. The talks will give a true vision of packaging today and for the future and I can’t wait to see them.

Premium Beauty News - This edition will also debut the Future Leaders program that aims to support and highlight young talents and innovative companies in the packaging area. Can you tell us more?

Josh Brooks - It’s a truly innovative program, which is close to our hearts and of which we are very proud! Paris Packaging Week aims to reflect the industry and be an open gate to the future. Nothing better than giving a voice to the young talents who make it up and who we don’t hear often enough!

Christelle Anya - The class of 2024 was selected from more than 40 applications by a panel of three experts in premium and luxury packaging: Emmanuelle Bonardi, Director of Operations at AmorePacific; Thierry de Baschmakoff, founder of the De Baschmakoff design agency; and Gérald Martines, founder of innovation consultancy In-Signes.

This year’s Future Leaders represent the wide range of disciplines that make the packaging industry so vibrant, with representatives from packaging manufacturers, design agencies, and brands, as well as a mix of start-ups and well-established businesses. In addition, the group is truly international, with members from France, UK, South Africa, USA and the Netherlands.

The Future Leaders will participate in a panel discussion at the upcoming Paris Packaging Week, sharing their vision of the future direction of the sector and today’s challenges that they aim to overcome.

Premium Beauty News - For the first time you had to set up a waiting list for exhibitors. WiIl you be able to host more companies next year?

Josh Brooks - In 2025 we will move to Hall 1, the largest in the Porte de Versailles exhibition centre. And we are planning new things too!