“Strangely enough, there was no perfume line designed around Paris, although the French capital benefits from a strong image abroad and plays a role that is widely recognized in the perfumery world! So, I decided to represent the French capital’s iconic places, those that best evoke the French spirit in the world’s imagination, with elegant, very feminine, both qualitative and affordable perfumes,” explains Carole Rannou, creator of the brand, Paris Mon Amour. In January 2014, after more than 20 years working as the Artistic or Marketing and Creation Director for various French perfume and cosmetics brands, she launched a line of perfumes to take both young and older people for a love walk around Paris. The idea was to offer Parisian and foreign customers high quality, 100% Made in France fragrances at an affordable price.
In keeping with the brand’s positioning, Paris Mon Amour perfumes are available in outlets located near the most popular tourist areas of the French capital: Galeries Lafayette, the Champs-Élysées, the Eiffel Tower, Parisian airports, and Nocibé perfume stores.
On the global scale, they are already available in the United States, Turkey, and Indonesia. “Obviously, the development of export sales is our top priority,” Carole Rannou emphasizes. “The concept is popular, and we are actually negotiating with many distributors. We mainly target European countries, the Middle East, in particular the United Arab Emirates, and Asia.”
Right now, the brand has three fragrances available in 50ml bottles with a modern design and decorated with a jewel to be carried and preserved like the memory of a precious moment:
- Eiffel Kiss, a sensual perfume with chypre, floral, fruity, and musky notes (bergamot orange, red fruit, and violet leaves as top notes, jasmine sambac, rose, violet, neroli, and iris as middle notes, and sandalwood, patchouli, musk, tonka, and white cedar as back notes)
- Place Vendôme in Love, a real floral bouquet (water bloom, blackcurrant, crumpled leaves, citrus fruit, ylang, cyclamen, apple, rose, orange blossom, vanilla, patchouli, sandalwood, musk)
- Romantic Montmartre, a glamourous, voluptuous, romantic fragrance with musky notes, white tea, and vanilla
The next step will consist in widening the range by launching a new perfume, Chérie Élysées, in January 2016, and then new concepts around body mists and makeup…
A beautiful love story that will not end soon…