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Parfex

Parfex is a distinguished fragrance house nestled in Grasse, the cradle of perfumery. For over 40 years, it has crafted bespoke, high-end perfumes for fine fragrance, personal care, and home fragrances.

Driven by co-creation and guided by a spirit of responsibility, Parfex weaves emotion into every brief. In June 2025, it unveiled a new 2,550 m² Creation Center—an inspiring space where innovation meets sustainability. As part of Croda’s global fragrances & flavors division, Parfex blends tradition and modernity to shape the scents of tomorrow.

Website: www.parfex.com

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Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

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