Parcos, a leader in the Indian luxury beauty retail segment, has announced 22 winners of Parcos Beauty Influencer Awards 2022, at a ceremony held on March 24th in Mumbai, in the presence of celebrities such as Shibani Dandekar, Akhtar and Sophie Choudry.
A jury team comprising of established names in Fashion, Beauty, and Luxury in India selected the finalists among 700+ entries. The selection process, audited by Ernst & Young, shortlisted more than 80 nominees. The winners were voted online by over 10,000 people across the country.
"Beauty, makeup and lifestyle have always attracted the best of talent and innovations. With new influencers joining the industry, we feel it’s an interesting step to help grow the ecosystem and nurture new-age influencers. We were amazed to see an extremely talented list of nominations and judging was an exciting journey," said Clint Fernandes, Celebrity Make-up Artist, and member of the jury.
"At Elle, we were only delighted to partner with Parcos in this journey that shall create a new journey identifying beauty advocates in the world of beauty, luxury, and lifestyle. Elle celebrates anything beautiful and thus is privileged to be a part of this association," added Kamna Malik, Director of Content & Editor, Elle India.
The 22 awards are divided into four categories: Best in Class, Emerging Influencers, Platform & Category Influencers, and Creative Influencers. Winners are being inducted into the Parcos circle to tie up on long-term content partnerships and being given the opportunity to work with international giants in the world of beauty.
"Parcos Beauty Influencer Awards has clearly crafted a journey of its own since the last few months of the announcement. Whether the initial entries, the jury shortlist, or the public voting; at each stage, we have received a great response from the beauty influencer community in India helping us reinstate the faith in the veracity, usefulness and mere establishment of such awards that can help youngsters of today create a journey of their own in their loved industry. We are inspired and are happy to receive this affection in the first year, and thus give a platform to all 22 winners of beauty and lifestyle influencers," concluded Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd.