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Innovation & new products

Panasonic and Kanebo invent the digital make-up snapshot

Panasonic and Kanebo Cosmetics have jointly developed a new photo retouch function that creates the illusion of make-up on portraits.

That’s the latest innovation from Japan: instant make-up… without make-up! An original concept derived from the unique collaboration between Panasonic and Kanebo Cosmetics. Actually, it is a further evolution of the portrait retouch function already available on latest Panasonic’s Lumix digital cameras. Once the photo is shot, the new Beauty Retouch Mode enables to add foundation, eye shadow, lipstick, and cheek makeup to the image. The shades are inspired from Kanebo’s Coffret d’Or brand.

Four makeup patterns

By supervising the retouch effects of the new Lumix DMC-FX80 digital camera based on its decades of expertise with makeup, Kanebo Cosmetics has helped create a beautiful yet natural digital makeup finish with a rich gradation of eye shadows and foundation effects that add dimension to the complexion,” says the Japanese cosmetics giant in a release.

The new camera allows retouching the skin, eyes, lips and cheeks separately. In addition, the advanced Beauty Retouch Mode also provides four makeup patterns recommended by Coffret d’Or. By selecting one from the options of ”Sweet”, “Cool”, “Celebrity” and “Happy”, a single press of a button makes it possible to generate a coordinated, fully made-up image with eye shadow, lip rouge, and cheek blush.

Joint promotion

To mark the release of this new product Kanebo Cosmetics and Panasonic are carrying out a joint promotional campaign between February 16 and March 31 in Japan.

Customers purchasing Coffret d’Or products will be offered to enter in a draw to win a Lumix DMC-FX80 camera (100 winners selected), while customers purchasing Lumix DMC-FX80 cameras will be entered in a draw to win the Coffret d’Or Recommended Make-Up Set (200 winners selected). A joint advertising campaign and a website are also scheduled.

Vincent Gallon

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