The Procter & Gamble Company (P&G) recently announced that its Head & Shoulders brand would produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic.
This innovation will come to France this summer, thanks to a partnership with TerraCycle and SUEZ. The limited edition shampoo bottle will be available to consumers in Carrefour, one of the world’s leading retailers. “This will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic, and a first major step in establishing a unique supply chain that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches,” explains P&G in a release.
P&G also announced that by end of 2018 more than half a billion bottles per year in Europe will include up to 25% post-consumer recycled plastic. This represents more than 90% of all the hair care bottles sold in Europe across P&G’s hair care portfolio of flagship brands like Pantene and Head & Shoulders. The project will require a supply of 2,600 tons of recycled plastic every year.
“At P&G, we believe that actions speak louder than words. The increased use of PCR plastic across our hair care portfolio of brands, demonstrate our continued commitment to driving real change,” said Virginie Helias, Vice President of Global Sustainability, P&G. “The Head & Shoulders recyclable shampoo bottle made with beach plastic is a world’s first in the hair care category. Increasing the use of recycled plastic in the packaging of our flagship brands, like Pantene and Head & Shoulders, makes it easier for consumers to choose more sustainable products, without any trade-offs. So while we’re proud of what we’ve done and what we’re doing, we know there is much more work ahead.”