In a move to expand access to their ranges of hair products and services for Black women around the world, textured hair care brand Mielle Organics is set to join consumer goods conglomerate Procter & Gamble, pending regulatory approval.

Founded by wife-and-husband duo Monique and Melvin Rodriguez in 2014, Mielle Organics has become a leading brand for consumers with textured hair. The brand build its success upon innovative and technology-driven products, natural ingredients, and inspirational and educational content.

Mielle’s products can be found in more than 100,000 stores across the U.S. in retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite Aid, Walgreens, and Walmart.

Mielle will continue to be led by co-founders Monique and Melvin Rodriguez, as CEO and COO, respectively, and will operate as an independent subsidiary of P&G Beauty.

From the moment we stepped into P&G, we saw a diverse team of leaders who share our values and vision for innovation, education and community empowerment, including several Black leaders who play a key role in the hair care and beauty businesses,” said Monique Rodriguez, co-founder and CEO. “This partnership gives Mielle an opportunity to serve more textured hair consumers with the great products and formulas that our community loves.