Carefull Colours Produktions GmbH based in Burgwedel, is also in its field one of Germany’s leading private label manufacturer for color cosmetics. It was founded some 40 years ago by Cosmolab, USA It produces powders as well as liquid formulas and wax based formulas. Amongst the specialties in color cosmetics is the manufacture of automatic pencils.
A global offer
“The primary focus of this merger...”, explains Stefano Castelletti, CEO of Carefull Colours, "...is of course for both companies to expand their offering to global and European brands thanks to a local production in Germany and the US for nearly all existing product families. German made technology and development, specialty products as well as certified production, are a plus for Oxygen Development. At the same time we improve our ability to capture European market trends.”
Nine months after the merger, the pace of investment has gained momentum on both sides of the Atlantic with the aim to ramp up the production capacity. “We have been facing increasing demand, which speaks for the quality of our products, services and innovation. The group will continue on this path,” insists Stefano Castelletti. “On Make up in Paris last week, we launched some new high tech products in the color cosmetics area...”
To note among the products presented, the collection TEXTUREYES, featuring high-tech, high-touch eyeshadows with superior performance and striking visual effects. LIPAHOLIC builds on the ultimate Lip make up trend and on the ongoing demand for different types, forms and finishes of lip products. While PERFECT & GO emphasizes on selfie-proof and pixel perfect products designed with proprietary skin perfecting technology. All rounded up by a liner reel, showcasing specialty liner products for eyes, lips and brows with different application shapes.