Swedish group Oriflame has choosen Unicity, an airless packging solution developed by Aptar beauty + home, for the launch of Active Defense Shield SPF 45, the new whitening skincare from Bioclinic, its premium cosmeceutical brand.
For this new skincare product targeting hyperpigmented areas of the skin, Oriflame was looking for an ergonomic and stylish packaging.
“With Unicity, we have opted for an innovative package featuring a strong feminine design which dovetails seamlessly with Bioclinic’s technical expertise and modernity. We were won over by Unicity’s high performance enabling optimal product delivery for the consumer,” enthused Sofia Håkansson Junior Brand Manager Skin Care at Oriflame.
In the non-lockable 30-ml version, the Bioclinic Active Defense Shield SPF 45 package comes with a white bottle and actuator combined with a red closure system. The product is available as of February 1st, 2013.
