The beauty company founded in Sweden in 1967 has announced the appointment of Kenneth Benaim Campbell as Chief Executive Officer.
Mr. Benaim Campbell brings more than 30 years of international leadership experience, including 27 years at L’Oréal in senior roles across Europe, Asia and Latin America, where he led businesses in both mature and high-growth markets. He most recently served as President for Europe and North America at Lipton Teas & Infusions, overseeing a major transformation and growth phase for the global beverage business.
He succeeds Anna Malmhake who has decided to step down following her three-year tenure as CEO and President during which time she oversaw the completion of Oriflame’s recapitalisation and launched the company’s transformation strategy.
Built on a social selling model, Oriflame operates in over 60 markets, offering a wide portfolio of beauty and wellbeing products.
