The 28th edition of Cosmoprof Asia closed by reaffirming its position as a leading regional B2B platform for global beauty professionals, the organizers said. Held from 11 to 14 November, the Hong Kong show welcomed 64,761 visitors from 140 countries and regions, who explored innovations showcased by 2,688 exhibitors from 46 countries and regions, 40% of whom came from outside mainland China, Taiwan, and Hong Kong.
The show recorded an increase of approximately 6.5% in the number of international visitors compared to last year. Attendance from Asia recorded a steady growth, while overall, 75% of visitors came from outside Hong Kong, with notable increases from major strategic markets such as South America (+45%), North America (+21%), Europe (+13%), Middle East (+24%) and Africa (+38%).
This year again, the exhibition took place across two venues, with Cosmopack Asia held from 11 to 13 November at AsiaWorld-Expo. The section of the show, dedicated to the entire beauty supply chain — from ingredients and machinery to packaging, contract manufacturing, and private label — recorded a +17% increase in attendance compared with 2024, according to the organizers.
