The first edition of Cosmopack North America will take place on July 28-30, 2019 at Mandalay Bay Convention Center in Las Vegas, Nevada, in parallel to the 17th edition of Cosmoprof North America (CPNA). With a record-breaking 1,415 exhibitors from 56 countries and over 40,000 visitors expected, Cosmoprof North America is the largest B2B beauty exposition in the Americas.
Entirely dedicated to contract manufacturing and private label, machinery, primary and secondary packaging, applicators, ingredients and raw materials, the first edition of Cosmopack North America will showcase the manufacturing process of a cosmetic product live on the show floor with the Factory. Thanks to contributions from a selection of exhibitors, the organisers will recreate within the show the entire manufacturing process of a cosmetic product live. In its first edition at CPNA, the organisers have chosen to produce a face highlighter.
Dubbed “The Pure Factory”, the space will recreate a supply chain featuring all of the production steps to produce a facial highlighter: a weightless pressed powder a creamy and blendable texture designed to give complexion a delicate, smooth and sophisticated glow. Moreover, according to the organisers, the highlighter is made up of a clean formula, created without any animal-derived ingredients and containing a high percentage of vegetal derived raw materials. “To eliminate waste, the highlighter will be packaged in a timeless, personal, and refillable compact,” they claim.
The companies that participated to the Pure Factory project include:
Toly (primary packaging);
Pennelli Faro (brushes and pouches);
During the show, the Factory project will also feature international make-up artist Celeste Duquesne, who will perform makeovers on guests Sunday, July 28th and Monday, July 29th and use make-up and tools from participating Cosmopack and Cosmoprof exhibitors.
Cosmoprof and Cosmopack North America