The one-day roadshow that took place at Hotel Nikko in Ho Chi Minh City on 23 August 2012 attracted almost 200 delegates from leading cosmetic brands including Colgate Palmolive, Estee Lauder, LG, Procter & Gamble, Rohto Mentholatum, Green Cross, ICP Corporation – part of the Marico Group – India as well as top local brands including Saigon Cosmetics, Lana Cosmetics, My Hao, Thorakao, Rang Dong S.P.C.A, Dong A, VietCan, Gia Dinh and Vietcos.

Organised in partnership with the Cosmetic Chemical Association in Vietnam - with the support of the Vietnamese Cosmetic Committee - the event provided a small snapshot into the product innovation on offer at the In-Cosmetics Asia show – which will take place from 6 to 8 November 2012 in Bangkok, Thailand. A similar preview was proposed last May in Manila, Philippines.

The roadshow has been invaluable in providing delegates with a unique insight into just some of the aspects of what we have to present at In-cosmetics Asia. The roadshow has certainly generated huge interest from attendees and we hope to be welcoming many of them to the show in Bangkok in November,” said Sarah Gibson, In-Cosmetics Asia Exhibition Director.

There were presentations and seminars throughout the day from leading ingredients suppliers, such as Lubrizol, ActivON, Nikko Chemicals, Brenntag (for Avenacare) as well as from the organizers of In-Cosmetics Asia.

The event was really exciting both from an R&D and marketing viewpoint - it focused on opportunities and new trends and highlighted the need to update one’s technological and marketing knowledge. I’m now very much looking forward to the November event in Bangkok,” commented Mr Luu Duc Nghi, Director of Lana Cosmetics.