The gone through road is impressive for this Italian SME specialized in the creation and production of cosmetic formulations intended for the make-up industry!
“There is no secret recipe,” explains Manuela Guerrini, the Sales Director, “to insure one’s development and presence today in this make-up niche, we must innovate, innovate and innovate! In 2010, we created our own R&D laboratory.”
The innovation axis
As a proof, this new “fluffy concept” recently developed and whose main characteristic is the sensoriality and the three-dimensionality of the product. Another proof, our 24h long lasting automatic pencils. Not to mention this new tablet tint concept: colour tablets to be mixed with a face primer to create different colours suited to each skin.
A whole series of novelties that will be presented at MakeUp in Paris in a few days. “In fact, insists Mr. Cicchetti, the company’s CEO, we actually invest between 8% and 10% of our turnover each year in this innovation policy.” The company can also boast achieving 85% of its turnover from export sales with, as priority markets, for the time being, France and Germany. “But we have set foot on the US market last year,” emphasises Manuela Guerrini.
Another strong point of Omnicos, and not the least, its ability to create its own filling and automated machines through its partnership with the company Automation IDM, located near Milan. “This gives us obviously quite a lot of flexibility”, explain officials at Romanengo.