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World class news for the beauty and cosmetics industries

Olivier Vérot

10 key tips for a successful brand launch in China

10 key tips for a successful brand launch in China

China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few...

WeChat and beauty brands in China

WeChat and beauty brands in China

On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...

6 trends from China Beauty Expo 2015

6 trends from China Beauty Expo 2015

China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...

The 7 steps to get into the Chinese cosmetics market

The 7 steps to get into the Chinese cosmetics market

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...

The 10 most popular beauty brands on Chinese search engines

The 10 most popular beauty brands on Chinese search engines

Chinese people are fond of the internet and account for half of the netizens worldwide. Being heavily present on the Chinese internet...

The 5 most important trends of Cosmoprof Asia 2014

The 5 most important trends of Cosmoprof Asia 2014

Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for...

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Olivier Vérot

Marketing in China

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.

Web : www.marketingtochina.com

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Pibiplast's PIBIKind, more with less

Pibiplast’s PIBIKind, more with less

Preventing and reversing glycation process to counteract gravity constraint

Preventing and reversing glycation process to counteract gravity constraint

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Luxe Pack Monaco launches Luxe Home, a section dedicated to home care

Luxe Pack Monaco launches Luxe Home, a section dedicated to home care

Luxe Pack Monaco, the trade show for premium and luxury packaging will open its doors on 02, 03 and 04 October 2023...

The New Season’s Gems (Part one)

The New Season's Gems (Part one)

In the first half of 2023, luxury product sales reached 14 billion dollars in the USA, 15% more than the year before. The Mass Market...

Pibiplast’s PIBIKind, more with less

Pibiplast's PIBIKind, more with less

Pibiplast is the leading Italian developer of plastic packaging for skincare and make-up, especially renowned for its deep expertise in...

Cosmetic Ingredients - March 2023

Cosmetic Ingredients - March 2023

The quest for “in-and-out” beauty is gradually gaining ground in Europe, North America, and Brazil. This form of holistic beauty is meant...

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