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World class news for the beauty and cosmetics industries

Olivier Vérot

10 key tips for a successful brand launch in China

10 key tips for a successful brand launch in China

China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few...

WeChat and beauty brands in China

WeChat and beauty brands in China

On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...

6 trends from China Beauty Expo 2015

6 trends from China Beauty Expo 2015

China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...

The 7 steps to get into the Chinese cosmetics market

The 7 steps to get into the Chinese cosmetics market

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...

The 10 most popular beauty brands on Chinese search engines

The 10 most popular beauty brands on Chinese search engines

Chinese people are fond of the internet and account for half of the netizens worldwide. Being heavily present on the Chinese internet...

The 5 most important trends of Cosmoprof Asia 2014

The 5 most important trends of Cosmoprof Asia 2014

Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for...

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Olivier Vérot

Marketing in China

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.

Web : www.marketingtochina.com

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Emogreen™ HP 40: a sustainable alternative to viscous silicones

Emogreen™ HP 40: a sustainable alternative to viscous silicones

The upcycling philosophy of Laboratoires Expanscience

The upcycling philosophy of Laboratoires Expanscience

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Who are the nominees and winners of MakeUp in Paris’s awards in 2022?

Who are the nominees and winners of MakeUp in Paris's awards in 2022?

MakeUp in Paris’ new IT Awards competition rewards 4 winners among the skincare and make-up innovations presented by...

Skincare: A snapshot of French and American trends

Skincare: A snapshot of French and American trends

To announce our new partnership with Spate, Cosmetics Inspiration & Creation kicks off a series of updates from the Google search...

Emogreen™ HP 40: a sustainable alternative to viscous silicones

Emogreen™ HP 40: a sustainable alternative to viscous silicones

With its new product, EMOGREEN™ HP 40, Seppic consolidates its position as a CSR leading supplier for alternatives to silicones....

Cosmetic Ingredients - April 2022

Cosmetic Ingredients - April 2022

After two years marked by a pandemic and a succession of unprecedented global lockdowns, the face of the global cosmetics market has...

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