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World class news for the beauty and cosmetics industries

Olivier Vérot

10 key tips for a successful brand launch in China

10 key tips for a successful brand launch in China

China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few tips...

WeChat and beauty brands in China

WeChat and beauty brands in China

On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...

6 trends from China Beauty Expo 2015

6 trends from China Beauty Expo 2015

China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...

The 7 steps to get into the Chinese cosmetics market

The 7 steps to get into the Chinese cosmetics market

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...

The 10 most popular beauty brands on Chinese search engines

The 10 most popular beauty brands on Chinese search engines

Chinese people are fond of the internet and account for half of the netizens worldwide. Being heavily present on the Chinese internet is...

The 5 most important trends of Cosmoprof Asia 2014

The 5 most important trends of Cosmoprof Asia 2014

Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for...

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Olivier Vérot

Marketing in China

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.

Web : www.marketingtochina.com

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A market breakthrough: recycled PP for cosmetics packaging

A market breakthrough: recycled PP for cosmetics packaging

Greentech addresses skin longevity, for timeless beauty

Greentech addresses skin longevity, for timeless beauty

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Cosmoprof North America returns to Las Vegas from July 23-25, 2024

Cosmoprof North America returns to Las Vegas from July 23-25, 2024

After a successful inaugural edition in Miami and a landmark 20th-anniversary celebration, Cosmoprof North America...

The Korean ZAlpha & their attitude towards beauty

The Korean ZAlpha & their attitude towards beauty

Zalpha, the fusion of Gen Z and Alpha born between 1997 and 2024, currently constitutes a remarkable 25% of South Korea’s population —a...

A market breakthrough: recycled PP for cosmetics packaging

A market breakthrough: recycled PP for cosmetics packaging

At Cosmopack in Bologna in March 2024, GEKA was the first cosmetics packaging manufacturer to present a completely new type of...

Cosmetic Ingredients - April 2024

Cosmetic Ingredients - April 2024

The 2024 edition of in-cosmetics Global, which will be held in Paris from April 16 to 18, 2024, will once again be an opportunity for...

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