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World class news for the beauty and cosmetics industries

Olivier Vérot

10 key tips for a successful brand launch in China

10 key tips for a successful brand launch in China

China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few...

WeChat and beauty brands in China

WeChat and beauty brands in China

On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...

6 trends from China Beauty Expo 2015

6 trends from China Beauty Expo 2015

China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...

The 7 steps to get into the Chinese cosmetics market

The 7 steps to get into the Chinese cosmetics market

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...

The 10 most popular beauty brands on Chinese search engines

The 10 most popular beauty brands on Chinese search engines

Chinese people are fond of the internet and account for half of the netizens worldwide. Being heavily present on the Chinese internet...

The 5 most important trends of Cosmoprof Asia 2014

The 5 most important trends of Cosmoprof Asia 2014

Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for...

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Olivier Vérot

Marketing in China

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.

Web : www.marketingtochina.com

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Connecting skin and wellness through cosmetic innovations

Connecting skin and wellness through cosmetic innovations

Mibelle's NovoRetin: The natural retinol alternative

Mibelle’s NovoRetin: The natural retinol alternative

FOCUS

With 9,430 visitors, Luxe Pack Monaco returns to pre-pandemic momentum

With 9,430 visitors, Luxe Pack Monaco returns to pre-pandemic momentum

The 34th edition of Luxe Pack Monaco, the annual event for creative packaging professionals, which was held on 3-5...

The post-pandemic skincare reboot

The post-pandemic skincare reboot

Healthy not perfect, is the new skincare mantra, as consumers prioritize care for the long term over short-term beautification. As...

Connecting skin and wellness through cosmetic innovations

Connecting skin and wellness through cosmetic innovations

Traditional cosmetic products have been overpassed by a more holistic concept that goes beyond the physical appearance and focuses more...

Cosmetic Ingredients - April 2022

Cosmetic Ingredients - April 2022

After two years marked by a pandemic and a succession of unprecedented global lockdowns, the face of the global cosmetics market has...

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