Do not jump to conclusions With today’s globalisation and China’s urbanisation, it would be easy to believe that the Chinese market is similar to any Western one. Its rich culture and history as well as its...
Photo shutterstock.com © Elwynn The situation is already well known within the industry: the complexity of Asian women beauty rituals - which usually comprise at least ten steps - leads consumers to...
WeChat, the almighty social media in China for cosmetic brands The very popular messaging app’ WeChat is ultra powerful in the cosmetics industry. Almost all the brands participating in the trade show had a WeChat...
1. Study the market Before establishing into any market, you have to study it. First, we must see what appeals the Chinese people: in the field of cosmetics, the Chinese do not have the same desires and demands...
Baidu headquarters, Haidian District, Beijing (Photo: Hwanghsuhui) The most popular cosmetic brands on Baidu, the leading search engine of the Chinese web, are: Lancôme. One of the leading brands in...
Also present were delegations from developing countries on the cosmetics market at the international buyers program. During this exhibition, the professional of the cosmetics industry meet to discuss and find...
Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.
Web : www.marketingtochina.com
The French government’s decision to ban all gatherings of more than 100 people until this summer put an end to the last has finally put an end to the last hopes of the organizers of MakeUp in Paris. The B2B event, which was originally scheduled on 18-19 June 2020 at the Carrousel du Louvre, will finally be replaced by a virtual...
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Currently, in China, the fundamental regulation guiding the cosmetic sector is the outdated Cosmetics Hygiene Supervision Regulations (CHSR), which has been implemented for 30 years and only subtle refinements were made during the period. Since 2013 China has been in the process of amending the overarching regulation and renamed it...
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