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Olivier Vérot

10 key tips for a successful brand launch in China

10 key tips for a successful brand launch in China

China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few...

WeChat and beauty brands in China

WeChat and beauty brands in China

On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...

6 trends from China Beauty Expo 2015

6 trends from China Beauty Expo 2015

China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...

The 7 steps to get into the Chinese cosmetics market

The 7 steps to get into the Chinese cosmetics market

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...

The 10 most popular beauty brands on Chinese search engines

The 10 most popular beauty brands on Chinese search engines

Chinese people are fond of the internet and account for half of the netizens worldwide. Being heavily present on the Chinese internet...

The 5 most important trends of Cosmoprof Asia 2014

The 5 most important trends of Cosmoprof Asia 2014

Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for...

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Olivier Vérot

Marketing in China

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.

Web : www.marketingtochina.com

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Luxe Pack Monaco reschedules dates to November 30-December 2

Luxe Pack Monaco reschedules dates to November 30-December 2

Originally scheduled from 28 to 30 September 2020, the trade show dedicated to high-end and luxury packaging is now...

Supply chain innovations
Interview: What is ANJAC's Corporate Social Responsibility?

Interview: What is ANJAC’s Corporate Social Responsibility?

Reaching new horizons in skin care

Reaching new horizons in skin care

experts

What’s the future of independent beauty brands?

What's the future of independent beauty brands?

In the wake of the confirmation by Spanish fashion and fragrances group Puig that it is set to acquire a majority stake in the UK-based...

Interview: What is ANJAC’s Corporate Social Responsibility?

Interview: What is ANJAC's Corporate Social Responsibility?

Specializing in the development and manufacture of products and solutions for health, hygiene, and beauty markets, the ANJAC Health...

Cosmetic ingredients - May 2020

Cosmetic ingredients - May 2020

In today’s very particular context, all of us at Premium Beauty News have been busy following for you how the cosmetics industry is...

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