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World class news for the beauty and cosmetics industries

Olivier Vérot

10 key tips for a successful brand launch in China

10 key tips for a successful brand launch in China

China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few...

WeChat and beauty brands in China

WeChat and beauty brands in China

On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...

6 trends from China Beauty Expo 2015

6 trends from China Beauty Expo 2015

China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...

The 7 steps to get into the Chinese cosmetics market

The 7 steps to get into the Chinese cosmetics market

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...

The 10 most popular beauty brands on Chinese search engines

The 10 most popular beauty brands on Chinese search engines

Chinese people are fond of the internet and account for half of the netizens worldwide. Being heavily present on the Chinese internet...

The 5 most important trends of Cosmoprof Asia 2014

The 5 most important trends of Cosmoprof Asia 2014

Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for...

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Olivier Vérot

Marketing in China

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.

Web : www.marketingtochina.com

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Primary packaging company Baralan introduces new Biobased Packaging Series

Primary packaging company Baralan introduces new Biobased Packaging Series

IL Cosmetics successfully continues building its make-up business

IL Cosmetics successfully continues building its make-up business

FOCUS

Luxe Pack Monaco is back. What will it look like?

Luxe Pack Monaco is back. What will it look like?

While trade shows are reopening their doors in Europe, the Luxe Pack teams are preparing to welcome back luxury...

USA: Drop the mask!

USA: Drop the mask!

With the world re-opening, and those who have been vaccinated dropping their masks in the US, people are feeling freer and accepting...

Primary packaging company Baralan introduces new Biobased Packaging...

Primary packaging company Baralan introduces new Biobased Packaging Series

Consumers are increasingly looking for products that meet their expectations with particular ethical and environmental needs and...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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