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World class news for the beauty and cosmetics industries

Olivier Vérot

10 key tips for a successful brand launch in China

10 key tips for a successful brand launch in China

China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few tips...

WeChat and beauty brands in China

WeChat and beauty brands in China

On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...

6 trends from China Beauty Expo 2015

6 trends from China Beauty Expo 2015

China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...

The 7 steps to get into the Chinese cosmetics market

The 7 steps to get into the Chinese cosmetics market

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...

The 10 most popular beauty brands on Chinese search engines

The 10 most popular beauty brands on Chinese search engines

Chinese people are fond of the internet and account for half of the netizens worldwide. Being heavily present on the Chinese internet is...

The 5 most important trends of Cosmoprof Asia 2014

The 5 most important trends of Cosmoprof Asia 2014

Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for...

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Olivier Vérot

Marketing in China

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.

Web : www.marketingtochina.com

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Powders: A new growth driver for IL Cosmetics

Powders: A new growth driver for IL Cosmetics

Styrene-free: Schwan Cosmetics delivers scalable sustainable packaging

Styrene-free: Schwan Cosmetics delivers scalable sustainable packaging

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MakeUp in Paris returns on June 18–19, 2025, at the Carrousel du Louvre

MakeUp in Paris returns on June 18–19, 2025, at the Carrousel du Louvre

The trade show for makeup and skincare suppliers returns to the Carrousel du Louvre for its 15th edition on June...

Why Indonesia’s beauty market is growing faster than ever

Why Indonesia's beauty market is growing faster than ever

Kantar Worldpanel’s latest report illustrates how beauty has become one of the strongest performing industries in the country despite...

Powders: A new growth driver for IL Cosmetics

Powders: A new growth driver for IL Cosmetics

A few months after presenting its first powders at Cosmoprof Bologna 2025, IL Cosmetics confirms its ambition in this fast-growing...

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

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