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World class news for the beauty and cosmetics industries

Olivier Vérot

10 key tips for a successful brand launch in China

10 key tips for a successful brand launch in China

China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few...

WeChat and beauty brands in China

WeChat and beauty brands in China

On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...

6 trends from China Beauty Expo 2015

6 trends from China Beauty Expo 2015

China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...

The 7 steps to get into the Chinese cosmetics market

The 7 steps to get into the Chinese cosmetics market

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...

The 10 most popular beauty brands on Chinese search engines

The 10 most popular beauty brands on Chinese search engines

Chinese people are fond of the internet and account for half of the netizens worldwide. Being heavily present on the Chinese internet...

The 5 most important trends of Cosmoprof Asia 2014

The 5 most important trends of Cosmoprof Asia 2014

Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for...

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Olivier Vérot

Marketing in China

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.

Web : www.marketingtochina.com

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From the beauty of lips to the beauty of nature: Aptar Reboul's lipstick

From the beauty of lips to the beauty of nature: Aptar Reboul’s lipstick

 Metsä Board develops packaging solutions for today and into the future

Metsä Board develops packaging solutions for today and into the future

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Tradeshows: Luxe Pack and MakeUp return to Shanghai in April 2021

Tradeshows: Luxe Pack and MakeUp return to Shanghai in April 2021

Luxe Pack Shanghai and MakeUp in Shanghai, which are among the few trade fairs in the sector to be held in 2020,...

2020’s most disruptive beauty innovations and what to expect in...

2020's most disruptive beauty innovations and what to expect in 2021

Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for...

From the beauty of lips to the beauty of nature: Aptar Reboul’s...

From the beauty of lips to the beauty of nature: Aptar Reboul's lipstick

Aptar Reboul, a recognised leader in the field of prestige lipsticks, is taking advantage of the current sanitary period to consolidate...

Cosmetic Ingredients - October 2020

Cosmetic Ingredients - October 2020

Cosmetics viewed as clean or natural have become a growth driver on the market, and no doubt the new post-COVID era will strengthen...

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