Olivier Vérot
10 key tips for a successful brand launch in China
China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few tips...
WeChat and beauty brands in China
On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...
6 trends from China Beauty Expo 2015
China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...
The 7 steps to get into the Chinese cosmetics market
The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...
The 10 most popular beauty brands on Chinese search engines
Chinese people are fond of the internet and account for half of the netizens worldwide. Being heavily present on the Chinese internet is...
The 5 most important trends of Cosmoprof Asia 2014
Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for...
