Swiss-based manufacturer in high-precision delivery devices, medmix, has announed the appointment of ex-Weckerle Packaging executive Oliver Vogel as new Head of its Beauty brand Geka, effective October 1st, 2022.

In his new function, Oliver Vogel will be in charge to further develop and refine the beauty portfolio and product strategy, source new growth opportunities and lead Geka on its path towards a sustainable future.

Oliver brings a wealth of knowledge of international B2C and B2B markets and extensive product experience in personal care, hygiene, surface cleansing, personal protection equipment, food and sustainable packaging,” said medmix in a statement.

He joins Geka from Weckerle Packaging, where he served as Managing Director, in charge of the company’s factories in Switzerland and India. Previously, Oliver held various leadership positions at Kimberly-Clark and Unilever where he built broad business experience across Finance, Supply Chain, Revenue Management, Sales, Marketing and Manufacturing functions.

I am pleased to welcome Oliver as Head of our Beauty segment Geka,” said Girts Cimermans, CEO of medmix. “With his wealth of business experience from across various industries he will be a great asset to medmix. I wish Oliver all the best in his new position.