OEKAbeauty recently participated in the launch of L’Oréal Paris’ mascara ‘False Lash Flutter’ in seven different language versions and collaborated with Rimmel London to manufacture the packaging for their new lip gloss ‘Apocalips’.
“Following on from ‘Volume Million de Cils’ the ‘False Lash Flutter’ pack is another eye catcher,” said the German company about its cooperation with L’Oréal Paris. “The bright silver coloured fashion components add even more value to the overall prestigious appearance. The bottle and the outer cap are metalized to achieve a perfect silver finish. Another challenge was the creation of the complex pad printed image, which is composed of three different motives on the bottle and fine lines on the outer cap. This mascara is combined with a unique plastic brush with fine, flexible bristles. To realize this design OEKAmetall invested in two new pad printing machines.”
As per the new lip gloss pack developed and manufactured for Rimmel London, it consists of a black moulded upper part and a transparent bottle. The bottle is only partially coated in the upper region and ends with a gradient.
“This lacquering technique is perfect for transparent PET lip gloss cases, because the lip gloss appears at the bottom of the bottle. By the use of this effect the lip gloss colours can be directly shown to the customer,” OEKAbeauty adds.
