German cosmetic packaging manufacturer Oekabeauty’s Soft Definition applicator has been chosen by Yves Rocher to launch its new ultra long-lasting crème eyeshadow.

The shape of the applicator, with its large application surface area and its precise tip, allows an easy and soft application on the sensitive area of the eye lids. The packaging was chosen out of Oekabeauty’s standard range and customized with a shiny silver hot foil printing.

Oekabeauty is glad to be a supplier to numerous famous brands that trust in the company’s know-how and expertise,” explains the German packaging supplier. “Our innovation team is constantly developing new innovative applicators for eyeshadow, lip gloss and other cosmetic applications. With our expertise and experienced internal panel, we provide customers with support and guidance in selecting and detailing the standard products according to their individual brand.

All brushes and applicators are developed and produced in-house at the Oekabeauty production sites in Germany.

For more than fifty years the German company has manufactured lipsticks cases, mascaras and lip gloss packs for the international cosmetics industry. “Due to a high vertical range of manufacture and state-of-the-art systems, Oekabeauty can realize customer-specific solutions within a short time. Whether you choose to use your own design or a concept based on the standard range, cases made by Oekabeauty add an exclusive appearance to your product,” claims the company.