Oekabeauty’s innovation team brought out Velvet Caress, its latest groundbreaking development, “a perfect combination of applicator and brush.

Velvet Caress is the new possibility to apply gloss on the lips or other liquids on the skin. It’s a combination of the characteristic features of applicators and brushes. The flocked application area provides a large and soft surface while at the same time flexible segments adapt perfectly the contours like a brush. Velvet Caress can be used for several formulations like lip gloss, cream, concealer and powder. Thanks to a unique patent pending cutting system invented by Oekabeauty different cuts can be realized on several applicator shapes.

Oekabeauty will showcase Velvet Caress and other innovative products and standards on their booth at Make Up in New York.

For more than fifty years the German company has manufactured lipsticks cases, mascaras and lip gloss packs for the international cosmetics industry.