Designed and developed in a very short time, Odore’s new dispensing devices are designed to be deployed to public spaces within the UK, in order to dispense products such as hand sanitisers and masks, whilst showcasing the latest government initiatives and other educational measures and helping combat the spread of the virus.
The purpose-built devices have been introduced to reduce human contact, whereby a customer scans a QR code on screen and completes a short questionnaire highlighting key symptoms, and other experiences linked to Covid-19. Following this, the customer would receive an essential hygiene item immediately from the device, for instance a hand sanitizer.
With this non-profit initiative, Odore has created a frictionless mechanism to distribute of essential products, whilst also providing a platform to showcase the latest governmental educational measures and advice against the virus.
Furthermore, Odore explains they can use their data analytical capabilities to feed the information they have collected during the distribution back to governmental agencies with a goal of getting one stop closer to stop the spread of the virus.
“We are proud to support this initiative within the UK and fully cooperating to ensure that these devices can be successfully deployed to fulfill the purpose of combating the spread of the virus,” says Armaan Mehta, who serves as co-founder at Odore.
Actually, the new device provides almost the same innovative features than the latest generation of Odore’s dispensers of beauty samples. They allow, to optimise distribution by ensuring products reach more people as they can be placed in multiple key locations across the country, They can collect data to show who is receiving the products. And they offer a frictionless process through a QR Code scanning.
In this evolving and challenging landscape, Odore’s initiative might also pave the way to an alternative to boost online sales.
“We are facing an unprecedented crisis, and we are working with our brand partners to revise strategies and priorities. As bricks and mortar stores are closed, and we cannot predict customers’ retail behaviours after the situation improves, we assume that e-commerce will be our brand partners #1 priority,” confirms Mehta.
Indeed, with their intelligent dispensers of samples, interacting with social media and collecting data, Odore intends to help brands bridge the gap between the digital and the physical. The company can now create digital sampling campaigns to target the right customers on social media, email and even on the brand’s website and combine them with their sampling devices.
“This gives our partners the ability to increase awareness, incorporate appealing offers and provide tailor-made discovery tools, while customers can try their products within the comfort of their own homes. This solution would complement a brand’s marketing efforts by growing online sales in quantitative and irresistible ways,” concludes Mehta.
