Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Nuxe innovates for the forty somethings

As the year begins, Nuxe, the no.1 brand in anti-ageing skincare in French pharmacies [1], is enriching their offer with Merveillance Expert, a range that targets visible expression lines on women aged 40 and over.

This innovation is based on the brand’s expertise in floral cosmetics and aims to counter Vimentin, a target protein located in the structure of fibroblasts. This protein has not been studied much by the cosmetics industry, although it represents one of the major factors in the formation of wrinkles and loss of firmness. Thanks to a unique, natural, solvent-free oleo-eco-extraction process, the Nuxe laboratory can extract the essential actives of a plant that has never been used before in cosmetics: Hemerocallis, or daylily. This flower blossoms at dawn and fades at dusk to spring up again the next day. It is used in Chinese traditional medicine, and its composition has revealed rich in active molecules, flavonoids, carotenoids and unsaturated fatty acids.

The daylily Oléoactif helps the skin recover its resistance and architecture thanks to an antiglycation and deglycation action on the three major proteins of the dermis: collagen, elastin and vimentin”, Nuxe explains.

The range reveals a floral perfume and a creamy texture, and comprises five references to be combined: the eight-hour lasting instant lifting Sérum Merveillance Expert, the correcting day cream, the enriched correcting day cream, the lifting eye cream and the night cream.

K. M.


[1IMS panel, official source of sales in pharmacies.

© 2014 - Premium Beauty News -
latest news

MakeUp in Los Angeles and Luxe Pack Los Angeles open their doors today

The two events will officially open their doors on February 11th and 12th at Los Angeles Convention Center. MakeUp in Los Angeles, is dedicated to beauty and cosmetic products, trends, and formulation, while Luxe Pack Los Angeles focuses on luxury and high-end packaging solutions for fragrances and personal care products and (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies