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Nuxe innovates for the forty somethings

As the year begins, Nuxe, the no.1 brand in anti-ageing skincare in French pharmacies [1], is enriching their offer with Merveillance Expert, a range that targets visible expression lines on women aged 40 and over.

This innovation is based on the brand’s expertise in floral cosmetics and aims to counter Vimentin, a target protein located in the structure of fibroblasts. This protein has not been studied much by the cosmetics industry, although it represents one of the major factors in the formation of wrinkles and loss of firmness. Thanks to a unique, natural, solvent-free oleo-eco-extraction process, the Nuxe laboratory can extract the essential actives of a plant that has never been used before in cosmetics: Hemerocallis, or daylily. This flower blossoms at dawn and fades at dusk to spring up again the next day. It is used in Chinese traditional medicine, and its composition has revealed rich in active molecules, flavonoids, carotenoids and unsaturated fatty acids.

The daylily Oléoactif helps the skin recover its resistance and architecture thanks to an antiglycation and deglycation action on the three major proteins of the dermis: collagen, elastin and vimentin”, Nuxe explains.

The range reveals a floral perfume and a creamy texture, and comprises five references to be combined: the eight-hour lasting instant lifting Sérum Merveillance Expert, the correcting day cream, the enriched correcting day cream, the lifting eye cream and the night cream.

K. M.

Footnotes

[1IMS panel, official source of sales in pharmacies.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
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