Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Nuxe innovates for the forty somethings

As the year begins, Nuxe, the no.1 brand in anti-ageing skincare in French pharmacies [1], is enriching their offer with Merveillance Expert, a range that targets visible expression lines on women aged 40 and over.

This innovation is based on the brand’s expertise in floral cosmetics and aims to counter Vimentin, a target protein located in the structure of fibroblasts. This protein has not been studied much by the cosmetics industry, although it represents one of the major factors in the formation of wrinkles and loss of firmness. Thanks to a unique, natural, solvent-free oleo-eco-extraction process, the Nuxe laboratory can extract the essential actives of a plant that has never been used before in cosmetics: Hemerocallis, or daylily. This flower blossoms at dawn and fades at dusk to spring up again the next day. It is used in Chinese traditional medicine, and its composition has revealed rich in active molecules, flavonoids, carotenoids and unsaturated fatty acids.

The daylily Oléoactif helps the skin recover its resistance and architecture thanks to an antiglycation and deglycation action on the three major proteins of the dermis: collagen, elastin and vimentin”, Nuxe explains.

The range reveals a floral perfume and a creamy texture, and comprises five references to be combined: the eight-hour lasting instant lifting Sérum Merveillance Expert, the correcting day cream, the enriched correcting day cream, the lifting eye cream and the night cream.

K. M.

Footnotes

[1IMS panel, official source of sales in pharmacies.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
How farms-to-formulations beauty is helping brands build trust with consumers

Sébastien Massard
How farms-to-formulations beauty is helping brands build trust with consumers

According to Nielsen Global Corporate Sustainability Report, 66% of consumers globally say they are willing to pay more for sustainable and transparent brands. This trend has been spreading fast across markets. The food industry was particularly affected by a growing interest of consumers for higher ethical standards, like fair (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close