The manufacturer of special chemicals recently launched the construction of a new home and personal care customer experience and innovation center in Itupeva, Brazil.
The new facility will feature state-of-the-art laboratories and experiential stations to enable formulation and testing collaboration among customers and Nouryon’s experts. The company also expects the center to contribute to its own and its customers’ sustainability goals by accelerating the development of eco-friendly solutions, including fully bio-based chelates for cleaning applications and biopolymer-based personal care products.
“The new Itupeva facility is an important investment to advance our growth strategy in the region. By combining our global expertise with local customer insights, we are creating an environment where innovation can thrive and more sustainable solutions for home and personal care can be developed faster and more collaboratively,” said Larry Ryan, Nouryon President. “This milestone reinforces our commitment to customers in Brazil and throughout South America.”
The facility is expected to be fully operational by the end of 2026, pending approval from local authorities.
The innovation center in Itupeva expands Nouryon’s global innovation center network to 15.
