With 1 million bottles sold in just two recent years, the Mercedes-Benz perfumes have made a great success. The latest collection, called Mercedes-Benz VIP Club and created in cooperation with five Master Perfumers from Firmenich, was launched in October 2014 during the TFWA in Cannes and has been in the market since April 2015.

As far as packaging was concerned, it had to match with the signature of Mercedes-Benz: "The Best or Nothing".

For the carton manufacturing, Mercedes-Benz Parfums selected Nortier Packaging, who converted and printed the board with metallized polyester film. The cardboard selected for this application was the Ensocoat from Stora Enso, which is now embossed with the Mercedes-Benz star logo shining bright.

"The challenge for these five cartons was to reproduce the colors of the perfume bottles that are themselves in relation to the olfactory family. To achieve brighter colors, the carton is covered with a silver metallized polyester film. The special effects created by varnishing reflect the selective and masculine sides of the perfume. The master perfumers themselves are featured on the back of the carton with black and white print, each of them expressing the personality of the fragrance signed by the perfumer," says Florence Barraud, Marketing Brand Manager Mercedes-Benz Parfums, INCC Group.

The Mercedes-Benz VIP Club is the 4th Mercedes-Benz Parfums major launch by INCC Group. Based in Versailles in France, the company has developed and marketed Mercedes-Benz perfumes under license since 2011, and today the brand is present in 90 countries and 10,000 doors in the selective network and travel retail.