Sephora has announced its largest single-year expansion in North America to date. The beauty retailer is poised to open 100 new store locations across the region in 2020, committing to providing a more extensive bricks and mortar network for beauty shoppers and increasing its number of openings from 2019 by more than double.
New stores will pop up in 75 cities, with Sephora focusing heavily on establishing a presence in local neighborhoods and community centers. Planned locations include Charlotte in North Carolina, Nashville in Tennessee and San Jose in California, with the company committed to powering the new boutiques with 100% renewable energy.
"This year, clients can expect to see more Sephora stores not only in malls and high-traffic shopping centers, but also closer to home," said Jeff Gaul, Senior Vice President of Real Estate and Store Development, Sephora, in a statement. "These locations are meant to complement our existing fleet and give clients a more personalized and customized experience."
A 4,000 square-foot format will see a selection of local stores adopt a change of layout, keeping popular services such as mobile checkout, ‘Find Your Fragrance’ and ‘Beauty Advisor,’ and adding new ‘Sephora Studio’ for skin and beauty services.
The news follows several high-profile 2019 openings for Sephora, including locations at New York’s Hudson Yards and Times Square and The Grove in Los Angeles.