Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

North America: Sephora plans largest expansion yet for 2020

Sephora has announced its largest single-year expansion in North America to date. The beauty retailer is poised to open 100 new store locations across the region in 2020, committing to providing a more extensive bricks and mortar network for beauty shoppers and increasing its number of openings from 2019 by more than double.

New stores will pop up in 75 cities, with Sephora focusing heavily on establishing a presence in local neighborhoods and community centers. Planned locations include Charlotte in North Carolina, Nashville in Tennessee and San Jose in California, with the company committed to powering the new boutiques with 100% renewable energy.

Sephora has announced that it will open 100 new locations across North (...)

Sephora has announced that it will open 100 new locations across North America in 2020. (Photo: © Sephora)

"This year, clients can expect to see more Sephora stores not only in malls and high-traffic shopping centers, but also closer to home," said Jeff Gaul, Senior Vice President of Real Estate and Store Development, Sephora, in a statement. "These locations are meant to complement our existing fleet and give clients a more personalized and customized experience."

A 4,000 square-foot format will see a selection of local stores adopt a change of layout, keeping popular services such as mobile checkout, ‘Find Your Fragrance’ and ‘Beauty Advisor,’ and adding new ‘Sephora Studio’ for skin and beauty services.

The news follows several high-profile 2019 openings for Sephora, including locations at New York’s Hudson Yards and Times Square and The Grove in Los Angeles.


© 2020 - Premium Beauty News -
latest news

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies