As many other young cosmetic brands, Nominoë - named after a historical character who participated in the foundation of the old Duchy of Brittany - offers organic-certified formulations. However, the brand also wants to demonstrate that “it is possible to make high end products, simultaneously simple and organic, and based on botanicals that have not been imported from the other side of the world,” says Jeremias Martins, Nominoë’s founder.
Formulated with local actives
With the aim to protect the environment, Nominoë also tries to limit supply chain induced transports by using a maximum of local ingredients.
Products are formulated with actives extracted from plants grown in Brittany and strictly selected. Formulations mix substances as unusual as gorse water, artichoke or buckwheat extracts, or broom, or rock samphire extracts, with more common ingredients such as strawberry akenes, bees-wax or sesame oil are also. Products offer anti-oxidizing, purifying and moisturizing actions.
Social and environmental responsibility
Nominoë products are certified by Ecocert, they are free from parabens and aluminium and only contain natural preservatives.
The brand’s commitment to environmental responsibility also covers products’ packaging. All bottles are made of easily recyclable plastics and sold without secondary packaging.
Black and White labels are obviously a wink to Brittany’s flag. A round-shaped opening in the label allows to see ermine spots printed on the inner side! On each label a triskelion underlines the Celtic roots of the brand. Eventually, as nothing was made by chance, a yellow border remains the colour of gorse flowers.
For its labels as for its packaging, the brand claims to work only with « French SMEs having a human size », with the aim to provide customers with high added value products only.
Initially available in selected points of sale in Brittany, the young brand carries on its extension and can now be found in about twenty shops all over France, in organic retail shops, beauty salons specialised in organic beauty products and in concept stores.
This Brittany-rooted brand does not hesitate to target foreign markets. “Britanny ranks second among French regions that tourists visit the most, it is mostly visited by Northern Europeans and Japanese and Americans. It’s a region with a strong identity,” underlines Jérémias Martins.
The Nominoë range currently features a shower gel, an exfoliating body scrub, a body oil, and a gentle foam cleanser. Several creams are expected to complete the range.