Beiersdorf’s Nivea is launching Hair Recharge a new hair care line for men, including a shampoo and tonic, formulated with a combination of carnitine and creatine, two ingredients that stimulate the metabolism of hair follicles and hair roots thus helping the re-growth of “strong and healthy hair”, Beiersdorf claims.

Nivea’s new hair care line is about to debut in eleven European countries, including Germany, Austria, France, Italy, Belgium and the Baltic States. Then Poland, Russia, Ukraine and the Middle East will follow in 2009.