Within two years, the Japanese Group Nippon Shikizai has increased its production capacity by nearly 50% both in Japan and France, its industrial launch pad for Europe.
With three plants in Japan, located in Kanagawa (Zama Factory), Osaka (Suita Factory) and Ibaragi (Tsukuba Factory), Nippon Shikizai takes advantage of a real revival in J-Beauty, which for many consumers around the world is synonymous with quality, high technology and sensoriality. To address this growing demand, more than USD 30 million have been earmarked over the 2018/2020 period, mostly to increase the bulk production capacity in the Tsukuba factory, which had already benefited from significant investments between 2014 and 2017 with the construction of a new building for the packaging of make-up products.
Nippon Shikizai initial foray in Europe started in 2000 with the acquisition of the Thépenier Pharma & Cosmetics company. In 2018, the Japanese group’s French subsidiary achieved a turnover of EUR 20 million (compared to EUR 9 million in 2014), a spectacular development, followed in 2017 by the acquisition of Orléans Cosmetics, a French company with 35 people, specializing mainly in the manufacture of makeup powders, hot-poured products and scented derivatives.
In line with its strategy, Nippon Shikizai invested nearly one million euros at Orléans Cosmetics (now Nippon Shikkizai France) in 2018 and 2019, with in particular the commissioning of a compaction line, a loose powder filling line, a hot filling line, not to mention the creation of a new cleaning room and new blenders. The group’s final goal is to modernize the entire machine pool and quickly increase the production capacity by 30%.
