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"The brand is the most powerful creator of value," Thierry de Baschmakoff

"The brand is the most powerful creator of value," Thierry de Baschmakoff

Packaging & design

The Aesthete agency, created some thirty years ago by Thierry de Baschmakoff, is undergoing fundamental transformations, with the aim to...

Cosmetic innovation: China - Brazil, the winning match

Cosmetic innovation: China - Brazil, the winning match

Markets & trends

At first sight, the idea of making a parallel between a Chinese or Japanese and a Brazilian woman consumer may sound odd. At first, it...

Lumson: A dropper for liquid foundations

Lumson: A dropper for liquid foundations

Industry buzz

What is the best mean to apply liquid and extra liquid foundations. Lumson does not answers “cushions” but proposes the high-precision...

CPL Aromas appoints perfumer in France

CPL Aromas appoints perfumer in France

Industry buzz

Olivier Maurel has recently been appointed by CPL Aromas as perfumer to be based at the company’s creative centre in Paris. Olivier joins...

The 'Emballage' packaging exhibition, in tune with cosmetics and design

The ’Emballage’ packaging exhibition, in tune with cosmetics and design

Packaging & design

Main international trade event, Emballage 2014 will be held from 17 to 20 November at Paris Nord Villepinte, together with the Handling...

Mixed results for Pack & Gift 2014

Mixed results for Pack & Gift 2014

Industry buzz

The 2014 edition of the Pack & Gift trade show, which was held at the beginning of June in Paris, welcomed 3,154 visitors, down by 9...

Klocke: from the sample to the "retail" single dose

Klocke: from the sample to the "retail" single dose

Packaging & design

More than 230 million Euros in turnover, 2,000 employees, four factories in Germany and one in the United States, the Klocke Group which...

Patou revives three fragrances dating from 1925

Patou revives three fragrances dating from 1925

Industry buzz

The French brand, which celebrates its 100th anniversary this year, continues to leverage on its heritage and long history as well as on...

Priminter: a range of new silicone applicators for makeup

Priminter: a range of new silicone applicators for makeup

Industry buzz

Makeup application tolls and techniques were one of the main highlights of the latest edition of MakeUp in Paris, which was held in June...

Customization of perfume bottles, a trend of the times

Customization of perfume bottles, a trend of the times

Markets & trends

What was yesterday the privilege of few persons is becoming an affordable pleasure. Today, more and more brands of perfumes are offering...

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latest news

Why Middle Eastern beauty markets are redefining brand resilience in 2026

Why Middle Eastern beauty markets are redefining brand resilience in 2026

As beauty brands head into 2026 under continued economic pressure, many are rethinking what truly drives resilience when consumer...

Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

As refillability becomes a strategic priority for the beauty industry, brands face a critical challenge: how to reduce environmental...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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