News
Mktg Industry introduces Illusionist Hydra 24h Foundation
Industry buzz
Mktg Industry’s Illusionist Hydra 24h Foundation was designed to meet the expectations of today’s beauty consumers. The new foundation...
Schwan Cosmetics reimagines liquid liner for today’s fast-moving color cycles
Innovation & new products
With social media speeding up the trend cycle, Schwan Cosmetics is doubling down on faster launches. At Cosmoprof Worldwide Bologna, the...
For its primary packaging, Malva 1979 turns to Coverpla
Industry buzz
The Italian brand, spearheaded by Malva Moncalvo, is rolling out a collection of nine fragrances unveiled last September. With names...
Fiabila leverages its water-based formula expertise for playful nail polishes
Companies & industry
A specialist in water-based nail polishes, Fiabila is leveraging this unique expertise to explore creative and eco-friendly...
JD.com rolls out Joybuy in Europe, stepping up challenge to Amazon
Industry buzz
After a five-month test phase, Asian e-commerce giant JD.com officially launched its online shopping platform Joybuy in Europe on Monday,...
L’Oréal kicks off "Devil Wears Prada 2" collaboration on Oscars night
Companies & industry
L’Oréal Paris announced a collaboration with 20th Century Studios’ "The Devil Wears Prada 2," in theaters May 1. To launch the...
Gotha Cosmetics launches Neuroaura, a neuroscience-enhanced makeup concept
Industry buzz
The Italian makeup contract manufacturer has unveiled a new beauty concept inspired by neurosciences. Dubbed Neuroaura, the collection...
TechnicoFlor upgrades its environmental assessment tool for perfume creation
Industry buzz
The French fragrance composition house is launching FlorIndex 2.0, a consolidated and enhanced version of its eco-score for perfume...
Phlur expands into Europe and Mexico through Sephora partnership
Industry buzz
The Los Angeles fragrance brand founded by fashion designer and influencer Chriselle Lim will gradually launch in Sephora stores across...
Southern Italy’s summer celebrations inspire MPlus Cosmetics’ latest collection
Industry buzz
At MakeUp in Los Angeles from March 4 to 5, 2026, the Italian contract color cosmetics manufacturer unveiled a new collection inspired by...
