News
Google launches virtual makeup testing
Industry buzz
While online shopping has skyrocketed in this pandemic year, virtual makeup testing is now emerging as a must-have tool in the beauty...
Towards a return to basics for the world of beauty in 2021?
Markets & trends
With its lockdowns and safety precautions, the pandemic has totally shaken up beauty routines and might also have changed what was...
Silgan Dispensing introduces suite of sample-size pumps and sprayers
Industry buzz
Silgan Dispensing is launching a series of sample-size pumps and sprayers for lotions and other personal care products. Designed to offer...
TikTok fuels Gen Z appetite for miracle beauty products and fragrance dupes
Markets & trends
In just a few months, TikTok, the social network popular with Gen Z, has become a major incubator for trends in the beauty world. Whether...
Henkel appoints Steven Essick as North America President
Industry buzz
Henkel, the company behind well-known brands such as Dial soaps, Right Guard antiperspirants, Schwarzkopf hair care, Persil laundry...
Top management changes at Chromavis
Industry buzz
Italy-based Fareva’s subsidiary has announced new top management appointments: Beryl Faure Kelley former Sales Director for Fareva USA...
France: Prestige fragrances prove more resilient to the crisis than makeup
Markets & trends
The successive lockdowns and the need to wear facial covering had a huge impact on prestige beauty purchases in France throughout 2020....
Cosfibel innovates with Yves Saint Laurent’s holiday collection
Industry buzz
The holiday coffrets for Yves Saint Laurent’s new Dress Me Wild line are both ultra-luxurious and originally designed. Cosfibel, the...
Virtual stores: a relevant solution between physical and digital shopping
Markets & trends
Dior Parfums, Clarins, Charlotte Tilbury… virtual cosmetics stores are flourishing on the web, reinventing the online experience. As...
Master Parfums: A series of games to restore the grandeur of the fifth sense
Industry buzz
In need of gift ideas just before Christmas? The games in the Master Parfums collection can save your day. Intended for amateurs at...
