O Boticário’s Cuide-se Bem line has a new look. Along with the new concept, the Brazilian cosmetics giant also took into account the care for the environment. This is the first time a complete line of the Boticário Group products brings all its items with plant-based plastic packaging.
Green Plastic, as it is known, is made of sugarcane ethanol and is 100% renewable. The product created by Braskem, the largest producer of thermoplastic resins in the Americas, is the result of a combination of innovation, technology, and sustainability. In its production process, Green Plastic captures and fixes carbon dioxide from the atmosphere, contributing to reducing the greenhouse gas emissions. According to Braskem, with the same characteristics of traditional polyethylene, the sugarcane-based packages of the Cuide-se Bem line will avoid the emission of roughly 3,000 tons of CO2 every year.
"With every launch of its brands, the Boticário Group encourages the reduction of the environmental impact of its products. We do this by conceiving new solutions for packaging and formulas and processes that generate positive impacts on the planet and greater benefits for people," said Malu Nunes, Sustainability Manager of the Boticário Group.
To help consumers recognize the product at the time of purchase, O Boticário created the "Com Plástico Vegetal" ("With Plant-Based Plastic") logo, thus highlighting its environmental commitment.