Marketers of beauty products well know that allowing customers to test the product they desire, is a key factor of success. Unfortunately, for highly sophisticated products such as mascaras, there was hardly any sample solution available for boosting product sales; so far.
Socoplan proposes to fill this gap with a mascara sample and two real brushes similar to the original product. A great achievement! The sample has been designed for single-use so as not to compete with on sale products. In addition, packaging materials have been carefully selected to ensure that the formula remains stable. Guerlain did not hesitate a while before selecting Socoplan’s concept for the international launch of their “Le 2” new mascara this year.
Capitalizing on its creativity and innovation, Socoplan intends to develop similar samples for products such as lip-glosses or eye shadows.