The latest Sephora to Go application feature allows users to try on a myriad of lipstick shades virtually thanks to augmented reality.
Named the Sephora Virtual Artist function, the app uses facial recognition software to let fashionistas virtually try out a huge range of lip colour shades and purchase favourites directly from the application.
Sephora Virtual Artist app feature © iTune Apple
Online digital resource Mobile Commerce Daily reports that in the Virtual Artist tab, users can select a brand, product and colour. When selected, the product is displayed with all relevant information from name, ingredients to price. In addition, beauty lovers can save favourite products allowing for easier identification and later purchase.
The update is available on iTunes.
