Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

"New Heroes”, the men’s collection by Strand Cosmetics Europe

Strand Cosmetics Europe, a designer, formulator and manufacturer of made in France high-end skincare and make-up products for beauty brands, rides on the hipsters’ trend, and takes care of men. The “New Heroes”, which was presented at the MakeUp in NewYork trade show, is made of four specific cares, to be used in a three-step ritual: shaving, skin care and beard care.

1- Shaving: The creamy and unctuous texture of the Shaving Cream coats the hairs and prepares them for shaving. Its blend of moisturizing active ingredients protects the skin from shaving rash and cuts, softens the epidermis and fights skin dehydration. “The formula is comfortable and effective shave for dry and dehydrated skins, and it glides very well,” claims the company.

2- Skin care:

  • The Polytechnician Serum moisturises, soothes and stimulates the epidermis while combating several signs of ageing, by smoothing, slowing down the development of pigmentation spots and reinforcing the skin’s barrier function. Its gel texture melts on the skin, leaves a soft and powdery film and provides anti-ageing properties.
  • The Energizing Cream regenerates and soothes skin. “Its light and airy texture and its speckled appearance make it an original skincare product. Its blue colour promises freshness from the very first glance, before providing an instant fresh feeling when applied. Its fresh and airy texture is ideal as a morning booster.

Both cares penetrate instantly. They immediately improve skin texture and leave no greasy film.

3- Beard Care with the Short Beards Serum: its light and easy to apply texture provides softness and silkiness to short and light beards. For new or not very thick beards, it should be applied daily all over the clean and dry beard.

© 2016 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close