Geneva-headquartered perfume and taste manufacturer has promoted new executives in the Europe and Latin American regions, effective immediately.

A 27-year veteran at Firmenich, Marc Jourdan-Gassin is returning to Paris after seven successful years in São Paulo, Brazil, where he was most recently the head of Fine Fragrance Latin America (LATAM). During this time, he drove double-digit annual market growth. Marc Jourdan-Gassin returns to Europe as VP, Fine Fragrances Sales, Regional Accounts, Europe, Middle East, India and Africa (EMEIA), reporting to Jerry Vittoria, President, Global Fine Fragrances.

Firmenich is also welcoming Patricia Nogueira to their São Paulo office as the new VP, Fine Fragrances LATAM, reporting into Jerry Vittoria. Patricia joins Firmenich after a successful 20-year international career in global marketing within the beauty industry, most recently at Unilever in the US, leading a key global brand. Mrs Nogueira also has extensive experience in Brazil, Asia (Singapore), at companies such as LVMH, Johnson & Johnson and Avon.

Finally, Rodolfo Melo has been promoted to Director of Fine Fragrances Evaluation, LATAM reporting to Patricia Nogueira. With a career spanning over 25 years, leading innovation and fragrance development for key players in LATAM, Rodolfo Melo is ideally suited to lead the fragrance evaluation team in Sao Paulo and across the region.